In 2020, I led a complete company brand revitalization initiative from start to finish.
Working closely with various departments across the company, I guided the strategic planning, development, and implementation stages of the project. Teaming up with our talented graphic and web design strategist, we crafted a visually stunning brand identity that has been recognized industry-wide. In fact, my team member was personally invited to give a talk about the visual brand success story at a massive Cybersecurity Marketing Conference in 2022.
As the driving force behind this achievement, I take pride in the exceptional outcome of our brand revitalization initiative.
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Hurricane Labs’ purpose and guiding principles are now crystal clear, thanks to my creation of our mission statement and values.
Mission & Values
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Our mission is to add humanity to security.
We focus on people before tools. We provide practical direction through education. And we build a transparent partnership with every customer to improve their Splunk and security confidence.
Our core values are:
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Be Obsessed.
We’re obsessed with security, with education, and with our customers.
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Be Collaborative.
We succeed by working together, especially as part of your team.
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Be Flexible.
We exceed customer needs and expectations with adaptable services.